Daydreaming artist Krista Palmu is a Finnish photographer and digital artist. She launched JoyHey (standing playfully for Joyful Hellos) in December 2010 after being encouraged by her Flickr fans around the world. Krista wanted to create a joyful pastel wonderland – an inspirational fantasy world full of happiness. Wishing to live an authentic, simple, and happy life Krista creates soft, ethereal daydreams with love. Through blending wishes, imagination, and belief, and using vintage treasures, such as cupcakes, bicycles, and balloons, as her ingredients, Krista conjures delicate pastel alchemy that resonates with the heart. Her intoxicating fantasies, or potions of joy, are enjoyed by hundreds of daydreamers around the world.

“I am Krista, a daydreamer, who loves visual eye candy and tiny details. My style is sweet, simple, and soft representing the kind of life I wish to live and build. I love seeing the world through my pastel-colored lens and live in my own ethereal wonderland full of magic and miracles. I am a real world Alice in wonderland; a girl who never stopped dreaming. I carry my dream machine, more traditionally known as the camera, with me everywhere I go in hope of finding sweetness and beauty around me. Living on the sunny side of life brings me a great deal of joy and happiness. By sharing my whimsical adventures, I hope to make other daydreamers around the world smile more often, sincerely, and light-heartedly.”